If you have ever perused our product selection, and the ingredients list, you may be surprised to find a lot of ingredients you've already heard of- kiwifruit, manuka honey, and ginger to name a few.
No miracle magic ingredients, no secret wonder formulations. No exotic ingredients from far flung parts of the planet (we use mostly local, and native NZ ingredients).
But our products have undergone rigorous scientific testing, to which we passed with flying colours:
-Clinical tests of KD One Skinclear prove its anti-oxidant effect on inflammation is up to 100%.
-Clinical tests of KD One's Peppermint Shampoo have proved that this product can relieve scalp inflammation by up to 94%
-KD ONE Cool Balm has been clinically tested to prove that inflammation associated with joint problems can be reduced by 81% using this product.
We've also had comments such as this, which confirm what the tests have found:
"I have been using KD One products for many years now. The Active Recovery Rub is amazing for anyone with Fibromyalgia, it takes the pain away instantly and this is why I use it".
For any sceptics out there who may be wondering how it's possible to get results like this from what you may think are such everyday ingredients, and even outperform purpose built ingredients manufactured in the lab- consider this:
Many plants that we are able to eat, have actually been designed over years of evolution to be eaten. It's in some plants best interest evolutionary speaking to nourish us and keep us alive- as we in turn help keep them alive.
In the case of fruit that we eat, we get nourishment and vitamins to keep us healthy, and in exchange we help to disperse their seeds. The better able a plant can nourish us, the more chances a plant variety has in replicating itself.
It's the symbiotic relationship we have with nature, that has been refined over millions of years of evolution. So if you factor in millions of years of plant iterations, with the most vitamin packed plant varieties being able to prosper more than the less vitamin producing varieties, then I think it's not too much of a stretch to believe that these plant based ingredients are pretty darn good for us.
But of course, just because something is natural, this doesn't automatically mean it's going to be good for us.
There are many more plant varieties that are poisonous than there are edible ones.
It is theorised that this is because not all plant species have been evolutionarily designed to have their seeds dispersed the same way. It wouldn't be beneficial for every plant species to do so as their seeds would have to compete for resources. Or in other cases, it would be more beneficial for some animals to eat to you than others.
You see this with Chilli- which are only spicy to mammals. Birds however don't find chillies spicy (how someone can determine what a bird can taste is beyond me, but I'll go with it for now).
Perhaps this is natures attempt to deter mammals from eating chillies, and this is no coincidence. Why? Well, for a start, mammals could fully digest the seeds- and killing them in the process, while in birds, the lighter digestive process leaves the seeds more pieced together.There's also a big difference between the travel differences between birds and many mammals- as most can't fly.
Being able to have your seeds dispersed further could have been advantageous if there were conditions in the local area that could have wiped you out- a drought for instance that would leave most plants struggling for water to survive. A mammal on foot may not have the ability to travel far enough to get the seeds to safety as well as a bird.
And it's not just chillies. There are also many berries that birds eat which are poisonous to us.
And you may also note that not many of these poisonous plant based materials make it into our products either.
Another thing we consider in our products is our ingredients' source and method of production. Even when using the same type of natural ingredient, they're not all created equal.
I was reminded the other day of this when someone was telling me about some wild grapes they had eaten. That they tasted nothing like those found in the supermarket bred for mass production.
These wild grapes had particularly tangy skins, and the flesh was full of flavour- unlike the supermarket varieties which taste rather bland and watery by comparison.
While the modern practises of selective breeding aren't all bad- it's enabled us to be able to feed more people on a larger scale, there's also a few side effects.
When it comes to selective breeding with the intention of creating produce for mass production and profits, you're going to select plant characteristics which achieve these aims- and may not select for other aspects such as nutritional value.
Over the years since selective breeding has become mainstream, the fresh fruit and veg that we eat has become larger- typically with more water content, and the flavours have become more sugary.- with fruit often having a higher fructose content than their wild varieties.
Selective breeding has of course being going on ever since humans stopped foraging, and started farming, but this has been sped up as mass production has become the norm, with traits often being selected for longer shelf life, or beauty.
Studies over the last 20 years show that much of our produce is low in phytonutrients when compared to wild varieties- which are the compounds that help reduce many of our modern diseases such as cancer, diabetes, & dementia. And this phytonutrient stripping goes back to when we stopped foraging, and started farming.
Sure, our foraging ancestors didn't live as long as we do now, but growing evidence suggests that they were much less likely to die from degenerative diseases- even those few who managed to live to an old age.
One of the main reasons for this is because we've selected out fruit and veggies with bitter tastes- the vital nutrients that come from produce with these tastes has been filtered out.
Which is why we select our ingredients with the highest certified grade in terms of vitamin and nutritional value, and not just the stock standard varieties that you may come across in the shops.
So that's why our not so miracle ingredients really are miraculous!
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